Acceptable use
What gets a link stopped, and how to appeal.
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Brevily is operated by Psionic Ventures LLP ("we", "us"). Read this page with our Terms of service and Privacy notice.
Short links are the classic phishing vector. That is a reason to run one carefully, not a reason to pretend the problem is somewhere else. This policy says plainly what we will not carry.
It forms part of the Terms of service, and it applies to every link on every plan, including the free one.
You must not use Brevily to link to, host or distribute
- Phishing — any page that imitates another organisation or person to obtain credentials, payment details or personal data.
- Malware — executables, scripts or documents intended to compromise a device, and any page that serves them.
- Child sexual abuse material. We report this to the authorities and preserve evidence.
- Content that incites violence against a person or a group, or that promotes terrorism.
- Non-consensual intimate imagery, or content that sexualises a minor.
- Fraud — fake stores, advance-fee schemes, counterfeit goods, forged documents, and investment or cryptocurrency schemes that misrepresent returns.
- Unlawful sale of regulated goods — controlled substances, weapons, prescription medicines sold without a prescription.
- Content that infringes someone else's copyright, trademark or other rights.
- Spam — links distributed in bulk, unsolicited, by email, SMS, or messaging platform.
- Cloaking — showing our checks or a human reviewer a different destination from the one real visitors get.
- Circumventing a suspension — creating new accounts or links to replace ones we stopped.
You must not use the service itself to
- resell or white-label Brevily without a written agreement with us;
- attack the service, or use it to attack anyone else, including by using redirects to amplify traffic at a third party;
- probe or test our security without writing to security@brevily.com first, other than passive observation;
- exceed a plan's limits by splitting the same usage across multiple accounts;
- send automated or abusive traffic through your links. Redirects are not metered; traffic that looks automated or abusive may be suspended under the Acceptable use policy.
What we do about it
We check every destination with Google Web Risk and our own heuristics when a link is created or its destination changes, and again every 30 days while links to it are clicked; in between we watch where it lands, and a change of landing site is checked at once. We also act on reports from anyone, with no account needed; a person reviews each one, and a report alone never stops a link.
Where we find a breach we may stop the link, suspend the account, or both, without prior notice. A destination found to be phishing or malware is stopped on every link that points to it, in every account.
A stopped link shows its visitors a page saying it was stopped and why, and its owner is told by email and can ask for a review from the console. It does not silently break, and its back-half is not given to anyone else.
For a serious or repeated breach we may also close the account, keep records needed for a legal claim, and report the matter to the police or another authority.
Reporting a link
Anyone can report a link, and you do not need an account. Use the report form or write to help@brevily.com with the short link and what is wrong with it. If you are the brand being imitated, say so. What a report keeps about you, and that the link's owner is never told who reported it, is in the Privacy notice.
Appealing
If we stopped your link and you think we were wrong, change its destination if it was wrong and ask for a review from the link's page in the console. For anything else, including a suspended account, write to help@brevily.com from the email address on the account. A person reviews every appeal. If we made a mistake we will restore the link with its history and tell you what went wrong at our end.